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FIFA World Cup 2022™

Introducing: The Goal of the Century

4 minute read

This year, in celebration of the FIFA World Cup 2022™, we are setting our eyes on a new goal – The Goal of the Century. Backed by an all-star team of influential players from the worlds of football, music, art, photography, and fashion, we’re on a mission to unite the world of sustainability. Read on to find out more about our Goal of the Century and how you can get involved.

What is the greatest goal ever to have been scored?

Is it James Rodriguez's volley goal in 2014? Mario Götze's direct strike in the FIFA World Cup™ final against Argentina? Or Diego Maradona's legendary solo run in the Estadio Azteca against England in 1986? Admittedly - all of these goals are really big and have earned their place in the history books. But for us, there's a much bigger goal.

A bird's eye view of a football pitch with two players in blue attacking and three players in white defending.

Goal of the Century. A united world for sustainability.

At Hyundai, we are facing one of the biggest challenges every day – we’re committed to taking care of the world for future generations. This is a challenge that will not be solved overnight and not by a single player alone. So, it is more important than ever for us all to unify and stand together. With our “Goal of the Century” initiative, we are using the power of football to encourage everyone to come together to score one big goal – to create a united world for sustainability.

A lone tree with plastic bags trapped in the branches with a cloudy sky behind.
Someone holding a plastic bag in the wind with a gray sky behind.
 

For us, sustainability means more than just making a greener tomorrow. It means thinking about the future of our planet. Creating bonds, ecosystems and technologies that have the power to survive the passing of time. It’s only when we stand and act together for a better and healthy future, that we can genuinely achieve our vision of “Progress for Humanity”. As a mobility solution provider, we feel a strong sense of responsibility for this. With our goal to become carbon neutral by 2045, we are contributing to the creation of a more sustainable planet by reducing carbon at all stages of production and operation. For us, tomorrow starts today.

We’re in this together

We believe that each and every one of us can do our part to make the world a better place. This is what we want to achieve with our “Goal of the Century” initiative. We want to inspire the whole world every day. We want to provide food for thought. We want to show that each of us can contribute to a bright future for all by using the connective and universal power of football.

A view through a car window of a group of people of different ages all wearing Team Century jerseys and waving a flag with “Goal of the Century” on it.

Football has the power to move people

There is no sport in the world that has a greater influence, reaches more people, crosses more borders, and overcomes more social differences than football. As a long-term partner of different football clubs and major events, we have experienced the enormous impact of football over the years. Football has the power to move and engage people all over the world, to unite them and bring them together for one big goal. Because the best goals are those which we score together.

Our manifesto for the biggest goal ever

With our cinematic manifesto film featuring football legend Steven Gerrard, we take people with us on our journey using the power of the word "goal". A goal in football is what makes people come together in celebration – cheering and even losing themselves. A goal is the most electrifying moment and just the word brings up all the ecstatic feelings associated with this moment. A goal unites thousands of people when it is scored – on and off the pitch. Remember Diego Maradona’s legendary FIFA World Cup™ goal at Estadio Azteca in 1986. The semantic power of the word “goal” emphasizes the shared purpose we are aiming for and makes it even more powerful. Our goal, the “Goal of the Century”, is to unite the world for sustainability. But this goal cannot be achieved alone. We need to stand together as one team – the Team Century playing for the “Goal of the Century”.

Our journey continues

Along with our coach Steven Gerrard, we have brought together a team of committed personalities from the fields of football, art, fashion, music, entertainment and climate activism who will become part of “Team Century” throughout 2022 – and beyond. Together, we will create awareness and action for human and nature-centered sustainability.

The first seven players on the pitch


Team Century’s captain is Steven Gerrard – a footballing legend and leader on and off the field. Joining Gerrard are the members of BTS is one of the most influential global artists in the world right now who is constantly involved in social action and uniting the world with their music. SPOT – our highly advanced robot – is bringing both heart and innovation to the pitch. Critically acclaimed contemporary artist Lorenzo Quinn brings his powerful sculptures and commentary on climate change to the team. Visionary fashion designer and Creative Director at Moschino, Jeremy Scott, brings his sartorial eye for the fashion of the future. Award-winning photographer Nicky Woo promotes sustainability and highlights human unrest and social injustice through her work. And last but not least, we have a former Afghan refugee and one of Denmark’s most capped players, Nadia Nadim!

Watch this space, four more special members of Team Century will be unveiled later in the year.

Want to follow Team Century and find out how they’re helping us to score the Goal of the Century(GOTC)? Follow Hyundai (@hyundai ) on Instagram to see them all in action.

A room full of football fans wearing different colors waving and celebrating.

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