Designing an icon.
with Sangyup Lee
Since 1985, the Sonata has been the subject of much love, envy and admiration. In Korea, it has been traditionally known as Dad’s Car and/or a Public Car. A signature model of the Hyundai sedan line-up, the all-new Sonata is not just any car. The steps taken to designing this car was as personal as it was a huge challenge for Hyundai Designer Sangyup Lee and his team.