Effective Date: August 26, 2022
Your privacy is important to Hyundai Motor Company and its subsidiaries and affiliates (collectively, “Hyundai” “we,” “us” or “our”), as is your trust in Hyundai’s products and services.
Not Covered by this Policy: This Policy only applies to the Site and not to any other Hyundai website or online service, unless specifically indicated. It does not apply to any third-party websites even though we may link to these sites on our Site
Personal Information We Collect and How We Collect It
Categories of Personal Information Collected
Certain privacy laws, such as the California Consumer Privacy Act (“CCPA”), require that we disclose the categories of personal information that we may collect about individuals. While the actual information we collect varies depending upon the circumstances, generally we may collect the following categories of personal information:
Use of Personal Information
Hyundai uses the information collected above in several different ways. And we may use your information individually or combine it with other information to generate aggregate statistical information. The primary uses of your information include:
Disclosure of Personal Information
We disclose personal information to third parties to provide and improve our Site, products, and services; to reach you with more relevant information and offers; to provide you with information about the third party offers you may be interested in; and to honor your consent or authorization. We also disclose personal information to the entities listed and for the purposes set out below:
Categories of Personal Information Disclosed. Certain privacy laws, such as the California Consumer Privacy Act, require that we tell you about the categories of personal information that we have disclosed for a business purpose, as well as the categories that we have “sold.” Please review the section Categories of Personal Information Collected above for further descriptions of each category of personal information. This information is not limited to California users.
Disclosed for a business purpose. In general, we may disclose the following categories of personal information for the business purposes described above:
|Categories of personal information disclosed for our business purposes||Categories of third parties to whom this information was disclosed|
|Identifiers||Affiliates and subsidiaries; dealers; service providers and suppliers; analytics providers; and government entities.|
|Commercial information||Affiliates and subsidiaries; dealers; service providers and suppliers; analytics providers; and government entities.|
|Identifiable Internet or other electronic network activity information||Affiliates and subsidiaries; service providers and suppliers; analytics providers; and government entities.|
Sale. We do not disclose personal information through the Site to third parties in exchange for direct monetary compensation from such third parties. We may disclose or make available personal information collected through the Site to third parties to receive certain services or benefits from them—for example, when we allow third party tags to collect information such as browsing history on our Site to improve and measure our ad campaigns. This disclosure can be considered a sale under certain laws, like the CCPA, and the information “sold” in this manner includes: identifiers, customer records, commercial information, Internet or other electronic network usage data, and profiles and inferences to affiliates and subsidiaries, and analytics providers. These entities are contractually required to use the personal information we disclose exclusively to provide their respective services, and not for their own independent purposes.
Your Rights and Choices
Opting-Out of Certain Communications. Hyundai offers you the opportunity to opt-out from marketing communications from Hyundai, and to opt out of certain disclosures of personal information to third parties.
You may opt-out of marketing emails or manage your subscription preferences for emails from us at any time by using the unsubscribe mechanism within any marketing email we send to you. If you wish to opt-out, you may do so by submitting a request to [email@example.com].
If you have opted out of receiving future emails from us, we will implement your opt-out request within ten (10) business days of receiving the opt-out request.
European Data and United Kingdom Protection Rights
If the processing of personal information about you is subject to European Union or United Kingdom data protection law because it was collected from you as a European Union or United Kingdom resident, you have certain rights with respect to that personal information:
To make such requests, please email [firstname.lastname@example.org]. The controller of your personal information is Hyundai Motor Company, [12, Heolleung-ro, Seocho-gu, Seoul, Republic of Korea]. If you have any concerns about data protection, you can also contact our representative in the European Union which is Hyundai Motor Europe GmbH [Address: Kaiserleipromenade; 5 63067 Offenbach am Main, Germany] [Email: email@example.com]. If you are a European Union resident, you have the right to lodge a complaint with a supervisory authority of the European Member state in which you reside. If you are a resident of the United Kingdom, you can submit a complaint to the Information Commissioner Office (see https://ico.org.uk/make-a-complaint/). However, we encourage you to first contact us with any questions or concerns.
We rely on different lawful bases for collecting and processing personal information about you, for example, with your consent and/or as necessary to provide the products and services you use, operate our Site, business, and meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.
If you are a resident of the European Union, please be sure to review the Additional Information for EU Residents section below for vital information, as required by the GDPR.
Security of Your Information
We use security policies, procedures, and tools which are reasonably designed to safeguard the personal information we collect. However, the security of information transmitted through the Internet can never be guaranteed regardless of the level of security. We are not responsible for any interception or interruption of any communications through the Internet or for changes to or losses of data. Users of our Site are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of any of our Site. In order to protect you and your data, we may suspend your use of any of the Site, without notice, pending an investigation, if any security issue arises. Access to and use of password protected and/or secure areas of any of the Site, if any, are restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution or civil action.
Third Party Sites
We may offer links to or from our Site to other websites within the Hyundai family as well as to websites, services, and resources operated by third parties. We offer links to third party websites so that you can conveniently visit our vendors and advertisers or locate other content likely to be of interest to you. We are not responsible for the privacy practices, content, or policies of websites operated by third parties and urge you to inquire about their privacy and information sharing practices before providing any personal information. In the event that you provide personal information to any third party website or service, you understand that Hyundai is not responsible for such third parties’ use or misuse of your personal information. You further acknowledge and agree that Hyundai shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such third party website, service, or resource.
No part of our Site is directed to or designed to attract anyone under the age of eighteen (18). Our Site does not sell products or services for purchase by children, and we do not knowingly solicit or collect personal information from children. If you are under the age of 18 (or a minor in the jurisdiction from which you are accessing our Site), please do not provide us with your personal information. If you are a parent or guardian of someone under the age of eighteen, please do not provide us with their personal information. If you believe we have collected information about a child, please contact us at [firstname.lastname@example.org] so that we may take appropriate steps to delete this information.
How to Contact Us
Additional Information for California Residents
This section provides information for California residents about their rights regarding their personal information, as required under California privacy laws, including the California Consumer Privacy Act (“CCPA”).
Right to Opt out (“Do Not Sell”). California residents have the right to opt-out of our sale of their personal information. Hyundai does not sell your personal information for monetary consideration, but may share your personal information with third parties for marketing purposes. You can opt-out of such sharing by submitting a Do Not Sell request at [email@example.com]. We do not sell or share personal information about California residents who we know are younger than 16 years old without opt-in consent. To opt-out of the sharing, including sales, of personal information with third parties that collect information from our Sites via cookies or similar tracking technologies, you can change cookie settings by clicking on “Cookie Settings” on the “About Cookies On This Site” banner. You will need to adjust these settings on all of the browsers and devices you use to access our websites. If you clear cookies on your browser, you will need to reset these settings. For more information about cookies, see our Cookies Policy .
Verifiable Requests to Delete, and Requests to Know. Subject to certain exceptions, California residents have the right to make the following requests:
Right of Deletion: California residents have the right to request deletion of their personal information that we have collected about them, subject to certain exemptions, and to have such personal information deleted, except where necessary for any of a list of exempt purposes.
Right to Know: Specific Information. California residents have the right to request a copy of the specific pieces of personal information that we have collected about them in the prior 12 months and to have this delivered, free of charge.
Right to Know: Categories of Personal Information. California residents have the right to request that we provide them certain information about how we have handled their personal information in the prior 12 months, including the:
Right to Non-discrimination. California residents have the right not to be subject to discriminatory treatment for exercising their rights under the CCPA.
Submitting Requests. You may submit requests to us at [firstname.lastname@example.org]. In order to make a request, you will need to provide us with your name, email address, telephone number, and mailing address.
Please note that we may require additional information from you in order to verify your request.
Authorized agents may submit requests to us at [email@example.com]. If you are submitting a request through an authorized agent, the authorized agent must confirm their relationship with you. We may also request that any authorized agents verify their identity, including by providing information about themselves, such as their name, email, phone number, and address. We may reach out to you directly to confirm your own identity or that you have provided the agent with your permission to submit the request on your behalf.
There may be circumstances where we will not be able to honor your request. For example, if you request deletion, we may need to retain certain personal information to comply with our legal obligations or other permitted purposes. However, we will only use personal information provided in a verifiable consumer request to verify your identity or authority to make the request.
In the past 12 months, we have shared the following personal information with third parties for commercial purposes as follows:
Additional Information for EU Residents
The terms below apply to the processing of personal data in the context of activities of a controller or processor in the European Union as well as to the processing of personal data of data subjects who are in the European Union by a controller or processor not established in the European Union, where the processing activities are related to:
Lawful bases for processing your personal data:
We process your personal data for the aforementioned purposes based on the following lawful bases:
Data processing when using our contact form:
If you send us inquiries via our contact form at https://www.hyundai.com/worldwide/en/company/contact-us, your message, including the data you provide, will be stored and processed solely for the purpose of contacting you as well as for processing and answering your inquiry. We do disclose this data to third parties unless it is necessary in the context of processing and answering your request or you have given us your corresponding consent. This involves the following data:
If you contact us within the scope of an existing contractual relationship or contact us in advance for information about our range of services or our other services, the data and information you provide will be processed in accordance with Art. 6(1)(b) GDPR along with Art. 6(1)(f) GDPR for the protection of our legitimate interests for the proper response to customer and contact inquiries. The data is deleted as soon as the purpose of the contact has been fulfilled.
It is possible to subscribe to our newsletter via our Site. The legal basis for this data processing is Art. 6(1)(a) GDPR. Where we are entitled to process your personal data for a specific purpose based on your consent, we will erase said data immediately if you withdraw your consent. You have the right to withdraw your consent at any time with effect for the future by sending a message to [firstname.lastname@example.org] or by following the unsubscribe link at the end of each newsletter.
We use data processors in the course of processing your data (e.g. for sending our newsletters). A processor is a natural or legal person, public authority, agency or other body, which processes personal data on behalf of the controller. Processors do not use the data for their own purposes; instead, they carry out data processing exclusively on the controller’s behalf. Processors only act according to our instructions and have been contractually obligated to comply with data protection regulations in accordance with Art. 28 GDPR.
Recipients outside the EU:
Where processing in third countries takes place, in certain cases, this occurs only if the adequacy of the level of data protection in the third country has been confirmed by the European Commission in accordance with Article 45 GDPR, based on the EU standard contractual clauses, or if it has otherwise been ensured that the level of protection afforded to data at the recipient’s end is adequate.
Recipients (or categories of recipients) of the personal data:
Our company, our subsidiaries and affiliates (to the extent necessary to process and answer your request), and our third-party service providers (to the extent necessary to process and answer your request).
Additional Information for Data Subjects Located in Brazil
This section provides additional information for data subjects located in Brazil about their personal information, as required under Brazilian privacy laws, including the Brazilian General Data Protection Law (“LGPD”).
International transfer. You consent to Hyundai’s transfer to and retention of your information within South Korea, which may have less protections for your personal information than Brazil.
Retention Period. We will retain personal data for compliance with legal or regulatory obligations. If permitted by law, we may also retain personal data for longer periods of time than required by law if it is in our legitimate interests (or to protect our rights).
Under LGPD, when we act as controller of your personal information, you may exercise certain rights, as described below:
Submitting Requests. You may submit requests to us at [email@example.com]. If you have any concerns about data protection, you can also contact our Brazilian data protection officer: [HMB, Gustavo Ierardi Goulart, através do e-mail [firstname.lastname@example.org]. In order to make a request, you will need to provide us with your name, email address, telephone number, and mailing address.
Please note that we may require additional information from you in order to verify your request.
There may be circumstances in which we will not be able to honor your request. For example, if you request deletion, we may need to retain certain personal information to comply with our legal obligations or for other permitted purposes. However, we will only use personal information provided in a verifiable consumer request to verify your identity or authority to make the request.
Additional Information for Residents of the People’s Republic of China (PRC)
Separate Consent for Collecting Sensitive Personal Information
Sensitive personal information refers to personal information that, once leaked or illegally used, may easily endanger human dignity or cause harm to persons or property safety. Personal information such as identification card numbers, credit information, driver’s license information, and records of whereabouts, is sensitive personal information. Our Site does not collect information considered sensitive personal information. If we collect this information in the future, we will obtain your separate consent before processing your sensitive personal information.
If you choose to agree to our processing of your personal information, we will ensure your rights over your personal information, as follows, in accordance with relevant PRC laws, regulations, standards, and common practices in other countries and regions.
You may request to excise your right by emailing us at [email@example.com]. For security, you might be required to submit a written request or prove your identity by other means. We might ask you to verify your identity before handling your request. We will normally respond in ten (10) business days.
Consent to Cross-Border Transfer of Personal Information
Notice of Personal Information Security Incident
In the case of an unfortunate personal information security incident, we will, in a timely manner, and in accordance with laws and regulations, inform you of the basic conditions and possible impact of the security incident, the response measures taken or to be taken by us, suggestions for you regarding prevention and risk mitigation, and our remedial measures for you. We will inform you of such information by email, fax, telephone, push notification, etc., and when it is difficult to notify you individually, we will properly and effectively issue a public notice. At the same time, we will also take the initiative to report the handling of personal information security incidents in accordance with regulatory requirements.