Hyundai delivers unique value to its customers by responding effectively to rapid changes in the automobile market. Our customer-centered business strategy focuses on five key areas ‒ Mobility as a Service (MaaS), smart city, energy, robot, and artificial intelligence (AI). In particular, we are expanding our business and strengthening foundations in related areas, including mobility, AI-based autonomous driving, and connected cars. We are also working on providing customers with a unique and distinctive brand experience. These efforts have led to us receiving multiple awards in Korea and overseas for brand communications.
In addition, Hyundai is enhancing customer value and building better customer relations through improved services based on communications. We have established the voice of customer (VOC) and H-Ombudsman channels to listen to customer opinions more effectively. We also conduct customer satisfaction surveys every year so that we can assess and improve our customer management. Moreover, we offer a service system that enables customers, who have purchased our cars, to receive the best post-sales service, with new services being continuously added. We have also implemented strict standards for the protection of customer rights, including the protection of personal information and provision of comprehensive and accurate product information.