• Hyundai teams up with global boyband BTS to celebrate the launch of its new flagship SUV
• BTS to introduce Hyundai Palisade’s ‘Always Remarkable’ global launch campaign
• Hyundai to unveil Palisade with a special video of BTS at LA Auto Show on Nov. 28th
LOS ANGELES, Nov. 27, 2018 – Hyundai Motor Company has appointed BTS as Global Brand Ambassadors of its All-New Flagship SUV ‘Palisade.’
Hyundai is teaming up with the seven-member boyband to celebrate the global launch of its largest three row SUV, the Palisade. Hyundai will unveil the Palisade for the first time at the Los Angeles Auto Show on November 28th with a special introduction video starring BTS.
Watch live-streaming of Hyundai’s LA Auto Show press conference here on November 28th from 3:55 to 4:20 p.m.(Californian time): https://www.facebook.com/Hyundaiworldwide/.
Hyundai Motor will soon follow up the launch with a variety of digital contents featuring BTS as part of Hyundai’s ‘Always Remarkable’ global campaign on Palisade SUV and present them at their brand new social media account, @Hyundai.Lifestyle, through Instagram (https://www.instagram.com/hyundai.lifestyle/) first and then Facebook as well as YouTube following shortly after.
The forthcoming Palisade SUV will convey a bold exterior that commands attention and has strong inherent image of safety and security, especially important with parents with growing families and active lifestyles. Palisade’s styling will offer dignity with style in an understated theme that demonstrates clear differentiation worthy of a flagship SUV.
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About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services offered available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. Hyundai Motor continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered SUV.