· Company to offer a series of programs and exhibitions exploring the convergence of art and technology, November 22, 2020 – February 2021
· As the first public-participatory program, ‘Hyundai Art+Tech Program’ to offer diverse channels and media for people to experience and appreciate art
SEOUL, November 20, 2020— Hyundai Motor Company will launch ‘Hyundai Art+Tech Program’ in partnership with Yuz Museum Shanghai (YUZ), offering diverse public programs centered on exploring the creative relationships between art and technology.
As a unique public offering by Hyundai Motor, ‘Hyundai Art+Tech Program’ will run November 22, 2020 – February 2021 at YUZ, following Shanghai Art Week (November 11–15).
“Hyundai Motor Company has striven to contribute to the growth of China’s art and culture scenes steadily over the years, starting with Hyundai Motorstudio Beijing,” said Cornelia Schneider, Vice President and Head of Global Experiential Marketing. “The ‘Hyundai Art+Tech Program’ in partnership with YUZ will be a platform for art lovers to experience and appreciate the boundless possibilities of art and to discuss humanity’s potential for a sustainable future.”
The first segment of this year’s Hyundai-YUZ partnership comprises a series of public-oriented programs, including:
“We are thrilled by Hyundai Motor Company’s continued support for the Yuz Museum and look forward to this opportunity to deepen our visitors’ understanding of the juncture of creativity and innovation with this new public program series,” said Justine Alexandria, Yuz Museum CEO. “Through a myriad of experiences and thematic points of entry, audiences will experience a new type of participation over the course of the Art+Tech Program.”
The second segment of the partnership is ‘Lying Sophia and Mocking Alexa – A Collaboration with Hyundai Blue Prize’, November 14, 2020 – January 31, 2021, an exhibition exploring the possibilities of human-machine relationships via AI. Curated by Iris Long, the winner of Hyundai Blue Prize 2018 that annually awards up-and-coming inspirational curators, the exhibition investigates the impact of technological change on human consciousness and society through texts and sounds generated by an AI program. Its affiliated program is the aforementioned ‘Curator in Conversation’ panel discussion. The exhibition was previously held at Hyundai Motorstudio Beijing in the 798 Art District in 2019.
The third segment of the partnership is ‘The Abode of Illusions: The Garden of Zhang Daqian’, November 11, 2020 – April 11, 2021, an exhibition featuring photographs by Hu Chongxian (1912-1989) with calligraphy inscriptions by Chinese painter Zhang Daqian (1899-1983). Zhang was one of the first modern Chinese painters to recognize photography’s potential as an expressive medium, and as such, the exhibition showcases rare depictions of Zhang’s private garden outside Taipei in a unique collaboration between the photography and the painter.
Hyundai x Yuz Museum Shanghai Programs:
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About Yuz Museum
Yuz Museum Shanghai, officially opened in May of 2014, is a contemporary art museum founded by Mr. Budi Tek, a Chinese-Indonesian entrepreneur, philanthropist and collector. The museum is located on Shanghai’s West Bund and plays an important role in the West Bund Cultural Corridor. Yuz Museum is committed to drawing the world’s attention to Shanghai, advancing the development of contemporary Chinese art, actively engaging in the field of art education, and promoting cultural dialogues between East and West. As a non-profit institution, the museum aims to serve as a leader in exhibiting contemporary Chinese art and to build a preeminent reputation for contemporary art in China. Designed by acclaimed Japanese architect, Sou Fujimoto, the Museum was renovated from an old hangar of the former Shanghai Aircraft Manufacturing Factory.
Location: 35 Fenggu Rd, Xuhui District, Shanghai, China 200232. yuzmshanghai.org
About Hyundai Motor’s Art Projects
Hyundai Motor Company has been supporting art initiatives driven by long-term partnerships with global museums―the National Museum of Modern and Contemporary Art, Korea (MMCA), Tate and the Los Angeles County Museum of Art (LACMA) since 2013, along with major sponsorships for the Korean Pavilion at the Venice Biennale 2015, 2017, 2019 and the 20th and 21st Biennale of Sydney. The newly established Hyundai Tate Research Centre: Transnational encourages innovative ways of thinking about art and global art histories, and in partnership with global media group Bloomberg, Hyundai Motor Company connects international audiences with artists exploring the convergence of art and technology.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company offers a range of world-class vehicles and mobility services in more than 200 countries. Hyundai Motor sold more than 4.4 million vehicles globally in 2019, and currently employs some 120,000 personnel worldwide. The company is enhancing its product lineup with vehicles designed to help usher in a more sustainable future, while offering innovative solutions to real-world mobility challenges. Through the process Hyundai aims to facilitate ‘Progress for Humanity’ with smart mobility solutions that vitalize connections between people and provide quality time to its customers.
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