Visit Hyundai in your country/region
moving through immobile times

Moving through
Immobile Times

5 minute read

With Hyundai’s development of connected mobility services that are keeping people moving in all aspects of their lives, we are rapidly evolving into something bigger than an automobile provider. And with COVID-19 restricting traditional mobility, there’s never been a more important time to find innovative ways to keep ourselves moving.

Mobility is hard wired into us. That instinct to keep moving, to keep progressing. For our ancestors, mobility was a matter of survival. It meant hunting, gathering and working together to put food on the cave floor.

Fast forward a hundred thousand years, and we’re no longer hunting for our dinner, yet our hunger to stay mobile remains. We yearn to learn, to create and move forward. Not simply for survival, but for the sake of art, science, spirituality or to create our own legacy. This hunger has moved us to travel, learn and connect with new people and cultures. It has helped us do business, organise societies, cure the sick and even overcome death itself. From Stonehenge to space travel, the Mona Lisa to internet memes, progress has brought the world beauty as well as breakthroughs.

It’s no wonder then that the restrictions put on our movement by COVID-19 have been such a shock to our collective psyche. Overnight, we’ve hit pause on our career goals and precious travel plans. We’ve said goodbye to our physical social lives. For perhaps the first time in our lives, we’ve been officially ordered to stay home and stay still. After years of moving forward, it seems we’ve suddenly ground to a halt. Or have we?

a woman sitting at a table

Or have we?

We have temporarily said goodbye to life as we knew it. But loss doesn’t leave us with nothing. It opens up space for new ideas and new possibilities. Connection, exploration and progress are still out there and available to us. We just need to find new ways of creating them. Almost as soon as the lockdown was enforced, it was met with a rush of creative ingenuity, supercharged by modern technology. Apps, projects and initiatives sprang up everywhere to keep the world moving. It seems creative energy always finds a way to flow.

We are quickly discovering that just because we are no longer allowed to travel and meet each other physically, we can still keep moving in other ways. After all, mobility is not just moving from A to B. The mind, the body, the heart all long to be moved. And especially the soul. In difficult times the human heart aches for inspiration and luckily projects have popped up everywhere to keep us creative. Artists are sharing their skills to get people painting, crafting, coding or cooking from home. And with briefs calling for health posters, mask making and apps to help those most in need, creativity is not just a source of entertainment, but a powerful force for good.

a meditating woman

Of course, as well as daily doses of inspiration, we are also in need of meditation. To deal with challenges of self-isolation, we’re all looking for ways to stay calm and mobile in the mind. From voice message visualisations to bubble bath meditations, spiritual coaches everywhere are sharing new ways to take the stress out of lockdown life.

Of course, our bodies need to stay mobile too and exercise has evolved almost overnight. Living rooms have become gyms and fruit juice cartons are the new free weights. Not even a pandemic can stop people getting their adrenalin hit. And with other projects put on pause, fitness goals are becoming our invaluable source of fulfilment.

a man exercises in living room
a woman sings in living room

They say that music is medicine for the soul, and never have we needed it more. After all, song and dance is human’s oldest hobby. From virtual choirs to global singalongs to cloud-based nightclubs, even if we can no longer meet in person to share our love of music, we’re finding new ways to connect with each other and move our souls.

Finally, for those whom mobility means constantly learning and progressing, this period of enforced solitude is proving to be the perfect classroom. Some of us are hungrily searching for new skills. Others are discovering skills through new circumstances - like full time parenting, DIY, or simply learning how to do nothing at all.

mom is touching a child's hair

In just a matter of weeks, humanity has proved that even when circumstances hold us back, we have the drive and the technology to keep moving forward. Mobility hasn’t stopped. It’s just been reimagined.

The world may have hit pause, but this doesn’t have to be lost time. Enforced solitude shines light on the pats of our lives that are static or stuck. Which aspects of us are aching to keep moving, to keep developing? Now is an opportunity for each and every one of us to think and grow in new ways. It’s time to really get to know ourselves. It may take time, but collectively we will get through this. And we will be stronger, fitter, more skilled and more mindful. We will be changed, for the better. So that when the time comes for us to come together again, we’ll be renewed, refreshed and ready to create our new reality. And not just for ourselves, our family and friends, but for all humanity.


  • facebook
  • twitter
  • pinterest
  • URL copied to clipboard
notice close