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HERITAGEAn icon from the past

4 minute read

Designed by Italian designer Giogetto Giugiaro for the 1974 Turin Motor Show, the Hyundai Pony Coupe concept was meant to be pure and timeliness, and it became the icon for the brand. From it’s pure mass and geometric lines akin to Origami, this distinctive sporty character was born.

Pony Coupe Concept

Revealed to the world at the 1974 Turin Motor Show, the Pony Coupe concept’s bold design set it apart from the crowd with its wedge-style nose and circular headlamps that was the greatest source of inspiration for the legendary De Lorean DMC 12.

Interior shot of the Pony Coupe

Interior shot of the Pony Coupe

Straight front view featuring our badge and logo.

Straight front view featuring our badge and logo.

The Pony will always be regarded as the icon that propelled Hyundai to the global stage and kick started the Korean Motor industry. 45 years later, Hyundai is one of the top automotive brands in the world.

Spirit of challenge

Pony Coupe was a concept car that targeted global markets. Although it did not lead to mass-production, it is meaningful as a concept car that clearly demonstrates Hyundai Motor's spirit of challenge.

Unlikely hero

The unlikely hero that set the scene for decades of hyundai success. CARSGUIDE.COM.AU

A conversation with
Giorgetto Giugiaro

"I designed the Hyundai Pony when I was still a young designer at the start of my career. I was tasked with creating a technically valid concept car targeting the middle class. I felt very proud that I was in-charge of creating a production vehicle for a country that was about to face a fiercely competitive market."

Giorgetto giugiaro
Pony front design
Giorgetto giugiaro sketch

This car had to make people dream.

"Today, Hyundai is in an unimaginable position. The brand has overcome the doubts of skeptics who didn’t believe that it could have a chance of success. All thanks to the desire and determination of the man I met in Korea."

"The brand has succeeded in reaching the same level of other major European brands, and I think it is down to a great product."

Giorgetto giugiaro see mockup
Pony front side rear view

Watch the full interview of Giorgetto Giugiaro from Hyundai Italia

Pony old model

Inspired by our past
for our future.

The Hyundai Forty-Five launched at the IAA 2019, pays homage to our heritage, the first challenger spirit, 45 years ago in 1974. And this same challenger spirit still lives in us today and will inspire the next 45 and a new era of electric car design.

Vintage ads reproduced

Vintage ads reproduced


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